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Tag: loss aversion

Are You In It To Win It?

Are You In It To Win It?

by Kent Mulkey | Aug 18, 2016 | Sales & Marketing | 0 |

I am often dumbfounded by how senior housing companies relate to and attempt to sell to seniors.

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Why Will We Pay to Solve a Problem—But Not Prevent One?

Why Will We Pay to Solve a Problem—But Not Prevent One?

by Denise Boudreau-Scott | Jun 3, 2014 | Leadership | 2 |

Why is it that we all can recite that old saying, “An ounce of prevention is worth a pound of cure,” but so few of us listen to its wise advice?

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