S3 Episode 23 – Are You Living Your Mission or Is It Just Lip Service?
Steve Moran interviews Deborah Potter with SageAge Strategies. They discuss how the entire approach to marketing senior living is changing.
S3 Episode 22 – Ditch the Pendants and Join the Future of Fall Prevention
“We want to help people protect their privacy. We want to help them age with dignity.”
S3 Episode 21 – This New Playbook Reveals Secrets for High Occupancy
Julie Podewitz reveals some of her secrets for occupancy success in her book, “Solving the Occupancy Puzzle”.
S3 Episode 20 – How You Can Eliminate the Need to Cold Call Prospects . . . Forever!
A simple website tool allows sales and marketing teams to personalize prospect communication from the very first contact.
S3 Episode 19 – An Emergency Evacuation Is Needed by Your Community . . . Now What?
EVP Bob Burg describes the role Moves for Seniors, a logistics and transport company, can play when emergency evacuation is needed.
S3 Episode 18 – Get A Competitive Edge with Your Rehab and Wellness Programs. Here’s How!
Cathy Berry and Hal Price tell Pam McDonald how to up your game via done-for-you marketing by Healthcraft Creative Solutions.
S3 Episode 17 – Steve Moran’s Secrets for Crushing Conferences
Connecting with old friends, making new ones, and learning new things. Steve Moran describes the value of professional conferences.
S3 Episode 16 – Kisco Adds Its First Environmental Health and Safety (EHS) Director
Improving health and safety processes, staying on top of compliance, and training staff around things that allow everybody to stay safe.
S3 Episode 15 – Assisted Living Week — Opportunity for Policymakers to Get to Know Us
Pam McDonald talks with the National Center for Assisted Living and the California Assisted Living Association about Assisted Living Week.
S3 Episode 14 – 95% Reserved Before Groundbreaking! What’s So Special About Enso Village?
A unique partnership between Kendal and the San Francisco Zen Center brings the nation’s first Zen-inspired CCRC to Healdsburg, California.
S3 Episode 13 – Ethics, SEO, and More: Getting Digital Marketing Right
Listen for tips about marketing in the digital space, including basics for SEO and Facebook ads, telling your story to make a connection.
S3 Episode 12 – Does Your Onboarding Process Encourage New Hires to Say, ‘You Should Work Here Too’?
Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff.