On Thursday, August 18th at 11am Pacific (2pm Eastern), Caring.com will host a webinar focusing on why and how to harness consumer reviews.
By Pam McDonald
If you have to make choices about how to spend your marketing dollars – that is, you don’t have an unlimited advertising or marketing budget – you’re going to choose the most cost-effective and productive tactics. These days, with 85% of Americans over age 50 using social networks, that means developing online and other digital strategies.
On Thursday, August 18th at 11am Pacific (2pm Eastern), Caring.com, the largest online resource for seniors and family members considering senior living and a Senior Housing Forum partner, will host a webinar focusing on why and how to harness consumer reviews:
Denise Graab, director of industry marketing for Caring.com, will reveal insights from a survey conducted last month of actual senior living prospects. She’ll share information regarding the value that prospects place on online reviews, which review sites they turn to and trust most, and whether it matters to them if senior living providers join the conversation by responding to the reviews.
Managing Your Online Brand
Denise also will be sharing specific tips for managing a community’s online brand and responding effectively to consumer feedback. This is now a vital task, given that nearly half of the survey respondents (48%) named senior care websites as the most trustworthy. And, 8 in 10 stated they trust online reviews more than a personal recommendation IF the review seems authentic.
Caring.com offers its users a high level of personal touch and works to ensure that reviews are genuine. Rather than relying on algorithms to process reviews, as some of the more general reviews sites do, such as Yelp and Google Local, staff at Caring.com manage this activity. They are well versed in the complexities and nuances of the senior living industry.
Guidelines & Protocols for Managing Review Submissions
Denise notes, “At Caring.com, our guidelines and protocols for managing review submissions do not allow staff of the listed business to post reviews for their own community. Nor do we allow competitors’ staff to post on that listing. We have substantive and effective checks and balances in place and maintain a strict line between review processing and advertising.”