Consumers Want Wellness-Based Communities with Care, Not Care-based Communities with Wellness. Are You Making the Shift?
How you perceive the aging process impacts your health, quality of life, and probably how long you live. Thinking negatively about aging can steal as much as 7.6 years from your life. Colin Milner founded the International Council on Active Aging (ICAA) nearly 2 decades ago to change the way we age, challenge our stereotypes about aging, and improve the quality of life for seniors. Discover the ways ICAA benefits senior living communities and society at large when older adults engage meaningfully in all aspects of life. Visit icaa.cc to learn more.
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Couldn’t agree more! CCRC websites should say:
HEALTHY more often than HEALTHCARE,
SERVICE more often than CARE, and
SENIOR HOSPITALITY more than SENIOR LIVING.
The #1 priority of new generation of Seniors is staying HEALTHY (body, mind, soul and spirit) not getting healthcare, being SERVED not being cared for, and enjoying HOSPITALITY not institutionality!