Why Boomers Won’t Move to Your Building
Bill Pettit says the biggest mistake the industry is making is simple: โwe keep building in places nobody wants to live.โ
Read More
Author: Rebecca Wiessmann
Urgency, Emotion, and One Bad Click: A Practical Cyber Safety Talk
When asked what senior living is missing, Macaulee doesnโt say โmore softwareโ or โmore controls.โ She says confidence.
Read More
Not a Robot, Not a Replacement: AI Companions in Memory Care
His answer is immediate: itโs not about replacement. Itโs about augmentation โ making care easier for staff and more connected for families.
Read More
Aging Well Isnโt One Thing โ Itโs a Thousand Small Acts of Bold
Wellness is personal. It looks different to everyone. Thatโs why the campaign intentionally focuses on โways to age well,โ not โthe way.โ
Read More
Hospitality Over Healthcare: The Only Way Forward for Senior Living
Bill Pettit has spent thirty years thinking about this question and in his mind the answer is easy: hospitality wins.
Read More
Top 2026 Senior Living Conferences
At Foresight, one of the most-asked questions we get is, โWhat’s the best senior living conference to attend?โ
Read More
Stop Testing, Start Connecting: A Revolutionary Approach to Dementia Engagement
Caregivers who find something to talk about beyond care tasks build the trust that makes their work more effective and residents’ lives better.
Read More
Hospitality vs. Care โฆ Can Senior Living Have Both??
In senior living, we often act like we have to choose: hospitality or care. In this clip, Bill Pettit challenges that assumption.
Read More
The Boomer Difference: Why Your Senior Living Model Is Already Obsolete
Boomers aren’t interested in age-segregated living. Previous generations found comfort in communities where everyone shared similar life experiences.
Read More
Meaningful Impact Over Money
If youโre in a season of questioning, reassessing, or realigning โ youโre not behind. Youโre paying attention.
Read More
From Banking to Boomers: Bill Pettit’s Mission to Reimagine Senior Living
After nearly 50 years across three careers, he’s found that the most rewarding work isn’t about climbing corporate ladders โ it’s about reaching out …
Read More
Why Your Social Media Strategy Is Failing (And How to Fix It)
Hereโs the truth: the algorithm doesn’t care about your content anymore โ it cares about conversations. Brooke’s CARE framework turns this upside down …
Read MoreSenior Living Headlines
The Latest Senior Living Headlines Jan 24, 2026
Read More
S7 Episode 11 – Turning Waitlists Into Revenue: Reinventing Senior Living with Carmen Fronczak
What if your waitlist wasnโt just a pipeline but a powerful revenue engine? In this episode of...
Read More
S7 Episode 6 – A Better Model For Senior with Kai Hsiao
๐ญ What if your senior living community was tied to your life insurance policy? In China, thatโs...
Read More
S5 Episode 13 – Surprising Ways To Help Your Brain Health
It’s dementia insight from Down Under! Psychiatrist and brain health coach Kailas Roberts...
Read More
S5 Episode 10 – Taking Care of Our Caregivers
“So often as caregivers, we don’t pause to take the win. We’re so focused on...
Read More
S5 Episode 2 – Beat Burnout in 2023
Does it feel like your light bulbs are always burning out? It’s time to start talking about...
Read More
Wellness Wednesday: A Case for MBWA
They told me that management by walking around was largely fruitless. If itโs done wrong, they are right. True MBWA goes so much deeper.
Read More
The Recipe for a Great Team
Here’s a lightly edited manifesto of sorts from a team member. Don’t you want to work here? Don’t you want to be this kind of leader?
Read More
S4 Episode 21 – A Prescription for Success
Dr. DeLon Canterbury is a geriatric pharmacist with a mission to DE-prescribe seniors. He has...
Read More
Wellness Wednesday: Nobody Noticed But You
We all have embarrassing moments. We all have stupid things we wish we hadnโt said. Maybe mine will help you with yours.
Read More
Wellness Wednesday: If Youโre Quiet Quitting, Just Get Out
There is a lot of debate about whether those who quiet quit are lazy or are creating healthy boundaries. I kind of think itโs deeper than that.
Read More
S1 Episode 2 – Demystifying the Occupancy Riddle
Do you REALLY understand your occupancy numbers? Do you have a real-time picture of your marketing and sales efforts?
Read More
S4 Episode 13 – Are You Drowning in a Sea of Sameness?
The story: Rather than pushing marketing messages out, Wendy and her team at Big Buzz draw people...
Read More
The Senior Living Supply Chain Problem
We need to continue to look for ingenuity and creative solutions in all departments and all ranks in our communities.
Read More
You Can Massively Improve the Move-In Experience With This
What makes a person different? How can you ease the guilt of moving your Mom into a senior living community?
Read More
Don’t Be Foolish Like Facebook
By Steve Moran If you are alive you know that Facebook is facing buckets and buckets of criticism,...
Read More
S4 Episode 4 – Senior Living for People Who Donโt Want It
The story: UpsideHลM is senior living for people who donโt want senior living. Its ร la carte...
Read More
Are You Living Your Mission or Just Giving It Lip Service?
Let’s not do sales culture anymore. Let’s talk about mission culture. Deborah Potter discusses the new way of senior living marketing.
Read More
S3 Episode 22 – Ditch the Pendants and Join the Future of Fall Prevention
โWe want to help people protect their privacy. We want to help them age with dignity.”
Read MoreSpecial Edition – Insanely Better Than We Think We Are: Senior Saves Lives in the Pandemic
Steve Moran talks to Beth Mace and Caroline Pearson about their joint COVID study and what it means for the senior living industry.
Read More
Are You a Racist? Would You Know If You Were?
Some people seem to be completely blind to the problem and completely miss the point of the conversations we are having about race.
Read More
The Senior Living Community I Can Afford & Want to Live in
By Steve Moran Well okay, just one problem . . . it is actually not technically a senior living...
Read More
Sometimes Management Sucks
Management often gets wrapped up in what something should look like, should be, and forgets what it really is.
Read More
