Media coverage of COVID-19 deaths may be unduly spreading fear among seniors and their families about how best to meet their long-term care needs. American Seniors Housing Association’s (ASHA) President David Schless describes the public relations initiative his organization has launched. He also urges communities to use their own or ASHA’s materials to tell authentic stories about the value of senior living, the many joyful everyday experiences of residents, and the differences between the various types of long-term care settings. To learn more about ASHA, visit their website.

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