Serina Durrah shares why relationship-based leadership is not separate from business performance in senior living — it is essential to it. For executive leaders, the key is mentoring the right people, building strong teams, and helping them balance operational goals with what residents truly need. Watch the full episode HERE.

Transcript:

Lindsey:
Now you’re at the executive level, where results really matter. That’s a hard balance. How do you marry the relationship part of leadership with the push for results?

Serina:
One of my favorite things about this industry is being able to lead and mentor people — watching people grow.

For me, that is key to managing the performance of the business: having the right people in the right places, mentoring them, and helping them understand what is best for the business while also balancing what is best for the resident.