How Senior Living Communities Grow Online Leads
Savvy boomer shoppers are relying more and more on the Internet for initial research on senior living and other health care products and services. The senior living communities and health providers who lean to local professionals for leads are missing a huge source. And if you depend on direct mail and print advertising, the ROI is 1.7% close rate whereas SEO (web) leads have a 14.6% close rate (SEJournal 2012).
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