AI feels like a boogeyman to many operators and marketers — but it doesn’t have to be. In this episode, we talk with Charlie Hills, a marketer who studied AI at university and then used it to scale his LinkedIn presence from 2,000 to 160,000 followers in under two years—while working a full-time job.
We break down actionable, senior-living-ready tactics:
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The Human–AI Sandwich: capture ideas with voice-to-text, turn them into a design brief, collaborate with a designer, then use AI to refine—publish fast without losing authenticity.
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From “How-To” to “How-I”: why personal stories and lived results outperform generic tips (and stick with prospects months later).
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Consistency that fits real life: why ~3 posts/week can work — and how comments & DMs multiply reach.
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Hooks & visuals that stop the scroll: bold first lines, clear benefits, and distinctive covers/graphics.
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Reddit & “parasite SEO”: show up where Gen Z/Millennial adult-children are already asking for advice — and influence what AI answers about your market.
Whether you manage one community or a multi-site portfolio, you’ll learn how to pair heart with horsepower — be human, use AI — to attract families, build trust, and grow faster.
👉 Follow Charlie on LinkedIn and learn about his done-for-you content agency, coaching community, and new DIY graphics tool in beta.
