Forget what you thought you knew about retirement communities. In this episode of Foresight Radio, Steve Moran sits down with Mary Ann Donaghy — senior living veteran and now proud resident of Latitude Margaritaville — to unpack what it really means to age well on purpose. From community-built fitness groups to active volunteers and brand-powered belonging, Mary Ann shares how her journey as a marketer led her to live the data and challenge outdated assumptions about what older adults really want.
This isn’t about pools and pickleball (though there’s plenty of that too). It’s about psychographics over demographics — mindset over age — and why most senior living developers are missing the mark.
- Why she moved in — and what it taught her about modern aging
- What the senior living industry still doesn’t get
- How Margaritaville creates real, organic community
- Why “fun” doesn’t mean “frivolous”
- And what your future customers actually want
A must-listen for anyone rethinking aging, community, and the future of senior living.
