I confess that I still have not quite figured out how to use video effectively at Senior Housing Forum.
By Steve Moran
I confess that I still have not quite figured out how to use video effectively at Senior Housing Forum. Most of the time I post a video and the number of views is horrible (like the one in this article last week). And yet once in awhile I will post something that goes crazy and is viewed many hundreds or thousands of times.
Leap Day Video
This morning I received a short email from Bruce Mackey saying he thought I would like this video. I confess (sorry Bruce) a big percentage of the time when a senior living company sends me a video I am not so terribly impressed and so I watched with pretty low expectations.
I guessed wrong. This video is about AS PERFECT AS IT GETS.
Here is why:
- it does not do a big sell job on the senior living community itself, but it does identify the community in a positive light (ideal content marketing technique).
- It makes living in senior living look like great fun.
- It shows residents learning and contributing.
- It is intergenerational.
We as an industry need to be flooding the internet with these videos.
Watching this will be a well spent 2 minutes and 16 seconds. As more than 100,000 people who have already watched it have discovered.
Today is leap day! What will you do to #DayItForward? I collaborated with Chevrolet and was able to spend my extra 24 hours visiting a retirement community. What happened was amazing! Make sure you watch the surprise at the end!#Collab
Posted by Mike Tompkins on Monday, February 29, 2016