The most important thing a senior community can do for residents and owners is to create and promote activities that allow seniors to continue to contribute to society.
The most important thing a senior community can do for residents’ families, the marketplace they operate in, and owners is to create and promote activities that allow seniors to continue to contribute to society. A couple of weeks ago, I came across a story titled Festival of Trees at Stonebridge Senior Living of Burlington After reading the story on line I called the community to get the inside scoop on what they did.
Festival of Trees
Stonebridge at Burlington, a 110 unit IL/AL/Memory Care community in Burlington, MA. purchased 40 three-foot tall artificial trees and made them available to individuals, groups and businesses to decorate. After they were decorated, they were returned to the community and put on display for the residents and the community to enjoy. Finally the community sold raffle tickets for the trees.
- Those who decorated the trees included groups of residents, resident families, employees, the chamber of commerce, the fire department, the police department, the senior center, local residents, the recreation center and a number of local businesses.
- When the trees were returned to the community to be put on display people were asked to vote for their favorites.
- They held a gala reception where additional raffle tickets were sold, with carolers and food and drink provided.
- The trees were raffled off, raising more than $1,200 that was donated to an organization that supports kids living in poverty.
A perfect activity
As I have previously written, I am convinced that many of the Resident Life programs in most senior communities send a subtle but real message that residents no longer have value to the world: they are just being warehoused (albeit in a luxury warehouse) until they die. A key initiative for every senior community ought to be creating opportunities for residents to continue contribute, to add value to the world. This activity is a perfect example of a way to do that.
- It integrates the senior community and, by extension, the resident into the broader community.
- It gets a huge variety of people from different walks of life into the community.
- The residents are able to make a real difference in the lives of some children who are desperately in need.
- It was a way to get the entire staff involved in this giving back initiative.
These are the very best kinds of marketing events because they make this community the “go to” place for senior living in the minds of the community. we wonder if anyone else did Christmas-themed giving back projects that involved residents and their staff this Christmas. We would love to write about them. Steve Moran
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