What happens when you build a senior living company fueled by friends-and-family capital instead of private equity? How do you balance long-term ownership with day-to-day operations—and still foster a thriving workplace culture?
In this episode of Foresight Radio, host Steve Moran sits down with Scott Goldberg, President & Co-Founder of Atlas Senior Living, to explore how Atlas has grown differently from many senior living operators. From innovative capital strategies to pioneering voice-powered technology with Amazon Alexa, Scott shares lessons on resilience, culture, and what the future holds for senior living.
🔑 Key Takeaways:
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Building Atlas: Why Scott and his partner launched Atlas Senior Living with personal and family capital—and how that shaped their DNA.
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Owner + Operator Advantage: How combining ownership with operations creates alignment and better long-term results.
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Workplace Culture: Why executive directors are the “captains of the ship” and how autonomy drives retention and performance.
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Tech & Care: How Atlas’ rollout of Amazon Alexa “Speak to” is saving clinical teams 8+ hours a week while enhancing resident experience.
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The Future of Senior Living: Supply, demand, and why Scott believes the best is still ahead for boomers entering the market.
If you’re a senior living executive, investor, or leader looking for strategies that blend heart, business, and innovation—this episode is for you.
