A fantastic free way for you tell the world and your local marketplace that your community is exceptional.

I know you are asking:  What’s a Momba? When I first heard about the Momba awards I thought, isn’t that either some kind of dance or a poisonous snake from Africa.  Nope neither one of those . . . MOMBA stands for Mature Online Marketing Business Achievement and is sponsored by RetirementHomes.com a world class leader in generating qualified online leads for senior living communities.   

Senior Living Lead Generation

This past week I spent a couple of hours with two members of the leadership team for a leading not-for-profit senior living provider and we got to talking about how they go about generating leads for their communities.  One of the executives said that he continued field requests for traditional direct mail and display advertising campaigns that he repeatedly turns down.  The reason he turns them down is because they don’t work! Their data conclusively demonstrates that they get qualified leads from only two sources:

  • The Internet
  • Referrals

  MOMBA Awards There are dozens of award programs in the market today, so why should you care about  the MOMBAs?  I asked Blair Carey, the Managing Director at Retirementhomes.com this question and it became clear to me that this is a different set of awards because unlike other award programs, there is no entry fee, the final determinants of the winners are the general public and there is only 1 award for “traditional” marketing/advertising.  As Blair said, “I’ve seen all the programs and it seems to me that none really recognize, at the community or corporate level, excellence in Online or non-traditional Marketing, and that’s what we want the MOMBAs to represent”.   And by the way there is a classy party, where the winners are announced and celebrated (this year in Dallas at the LeadingAge Conference). Because internet lead generation and Online Marketing is so important, RetirementHomes.com wanted to accomplish three things with this program:

  • Recognize and highlight the importance of online marketing and lead generation.
  • Celebrate and recognize those individuals and organizations who are being effective in their online lead generation process.
  • Provide ideas and inspiration that will assist other senior housing communities in improving their online presence and lead generation capability.

2012 Winners

Best Traditional Advertising Campaign

Village Shalom

Leawood, Kansas

Best Website

The Bristal Assisted Living

Multiple Locations, NY

Best Internal Resident Communications

Embassy West Senior Living

Ottawa, Ontario

Best Event Marketing

Siena on Brendenwood

Rockford, Illinois

Best Move-in Specials and Promotions

RLC- Palisades on the Glen

Mississauga, Ontario

Best Resident Events and Trips

Heritage Homes

Watertown, Wisconsin

Best Resident Amenities

Embassy West Senior Living

Ottawa, Ontario

Best Social Media Presence or Campaign

RLC- Royal Palisade

Stratford, Ontario

Best Brand and Brand Management

The Bristal Assisted Living

Multiple Locations, NY


Judge’s Choice

Village Shalom

Leawood, Kansas


 The Details

  • There are 10 categories:
    • Best Brand and Brand Management
    • Best Event Marketing
    • Best Internal Resident Communications
    • Best Move-in Specials and Promotions
    • Best Resident Amenities
    • Best Resident Events and Trips
    • Best Social media Presence or Campaign
    • Best Traditional Advertising Campaign
    • Best Website
    • Judges Choice
    • There is no cost to enter
    • The contest is open to any senior living community anyplace in the world.
    • You can enter more than once and for more than one category.
    • The submission date is Midnight September 15.

  Why You Should Enter

You should enter because it will give you an idea has to how your campaigns stack-up against other senior living communities around the globe.   By sharing what works for you, you will be helping the industry do a better job of serving seniors.  Finally you will get a way cool glass trophy and bragging rights.  The bragging rights are huge and being the winner of a prestigious award like this is a way to highlight to your prospects and your staff that you are a leader in the senior housing industry. 

You can learn more or enter the contest here:  2013 MOMBA AWARDS