Centralize or Localize — What About Partnerships?
If you look at macro-level trends in health care, there’s a definite swing to scale and standards.
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Tag: katie roper
Scale vs. Local — Is There a Right Answer?
Like many players in healthcare, a large national provider of in-home care constantly struggles to balance the benefits of scale with the benefits of locality.
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5 Best Practices for Getting Prospects to Call You Back
When was the last time YOU returned voicemail from a salesperson trying to sell you something? How often do YOU reply to a sales email?
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Strengthen Your Marketing By Knowing What Matters to Seniors and Adult Children
Do you know the roles of the senior and the adult child in placement decision-making? Do you know what messages and platforms appeal to each audience?
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The Senior Living Segregation Problem… or Opportunity?
There is no question that we are a pretty white group of people.
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Are Your Social Media “Likes” Getting You Any Move-Ins?
How to turn all those “Likes” into “Leads”
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