By Leslie Quintanar

  1. With the conference promo, we definitely want to make sure we tag the registration site. Is there a way to add tracking code to the Kajabi?
  2. There is a goal in your analytics for the ProMatura Study, but the link it is referencing no longer exists and I’m not having luck finding it. Can you help me find this resource, and is it somehow more important to track this over other pdfs?
  3. There is a goal in your analytics set up for when someone registers on the site. I can’t figure out how a visitor would register. (This is different than Subscribe because that’s a different goal that’s already set up too.) Am I missing something here, or is this goal obsolete?


Like most of the regionals I know across our industry, I’m on travel restrictions since last week. This means not going into communities. For those of us who like to see the people we are working with, check up on residents, and be present with our teams, this is tough.

On a personal level, I’m dealing with aged and medically compromised in-laws several states away and trying my best to ensure they are getting the attention they need. My kids are on an indefinite spring break, which means that they are already bouncing off the walls and it is only week 2! Add husband and two endlessly yappy dogs and it feels pretty chaotic at times.

But on a professional level, despite my personal responsibilities, I am still committed to helping my teams through this crisis, even if it means I can’t be there in person. What follows are the things I’ll be doing to support those in the trenches who are fighting to keep our seniors safe and COVID-19 free:

  • Daily communication: Checking in with the team, whether it’s just a quick text or a longer conversation. Some days it may be both and could even be multiple times a day. Anyone reading this who has been an Executive Director of a community knows the amount of responsibility they shoulder daily, let alone when there is a crisis situation. And because they are the leader, they often don’t have someone they can vent to at the community — they are being looked at to have all the answers and provide direction, and we all know that can be a lonely role.
  • Review reports and financials: Yes, this is a huge part of what we do and so often we are on the go and don’t get the time to really analyze and dig deep to ensure our properties aren’t missing revenue or expense opportunities. EDs will no doubt have their hands full during the next several weeks so the closer we can monitor things, the better.
  • Help clear their plate: We will never take all they have to contend with off their hands, but during this time when they are running around talking to families, calming staff fears, coordinating meal deliveries, ensuring proper staffing, and a host of other day-to-day demands, if we can help them with some things that will lighten their load, they will be forever grateful.
  • Remember they have families too: So often we forget that our EDs and other key staff have their own families at home too. Much like my own situation, they are dealing with kids out of school, and in some cases, a loss of income from a spouse, and they are needed at work. Let’s be sure to ask how they are doing, offer help if we are able, and let them know we are in this together. 

There Is Always Hope

As we all are, I am hopeful this runs its course sooner rather than later but in the meantime, I will be doing my best to hold up the arms of those in the thick of the battle and continue to show them appreciation for their tireless efforts. We work with some of the best people out there. Fred Rogers has a pretty well-known quote that has been floating around and it is absolutely fitting with regard to our EDs and community staff:

“When I was a boy and I would see scary things, my mother would say to me “Look for the helpers. You will always find people who are helping.”

I’m both proud and humbled to support those helpers. Thank you.