As an industry are we missing the mark by not figuring out how to meet the needs of still working seniors?
A number of months ago I was talking to Allison Goodwin the national director of marketing for Bonaventure Senior Living and she was telling me that at one of their properties they have a number of residents who live in the independent living area of their community and still go to work every day. With that as a back drop, I came across an article at Albuquerque Business
First: Many Americans give up idea of retiring. This got me to wondering if one of the ways for the senior living industry to increase their market penetration would be to look for ways to create a senior living environment that is friendly to seniors who are still working full or part time.
This might even include residents who are working for pay, in the communities they live in. Do you have any thoughts?