By Steve Moran
This might be the most insane leadership technique I have ever encountered … in the best kind of way.
Once a month, the entire corporate team at Heritage Communities abandons their “important corporate office work” and heads to one of their senior living communities to do something way more important.
They do things like raking leaves, painting parking lot lines, cleaning out a pond, scrubbing whatever needs scrubbing. Doing the most unpleasant tasks that no one likes doing but that have to be done.
They call it Dirty Jobs.
When Amy Birkel, the COO of Heritage, told me the story on Foresight TV, I was enthralled. It’s not just a program; it is something truly revolutionary.
Here is what happens …
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