Put the “Care” Back in Caregiver
The better goal is using technology to return some of that time to the resident — let the caregiver talk, listen, hold a hand.
What Does Your Culture Feel Like?
When leaders begin seeing frontline associates as the foundation of the resident experience rather than simply a labor expense, something changes.
Honest Feedback Fuels Success
Unprecedented Community Occupancy Growth
People, Profit and the Honest Margin in Senior Living | Jeff Slichta
The Future of Senior Living Starts with Caregivers
Balancing People & Results
Your Next Great Leader May Already Be In Your Hallway
One of the most hopeful things about senior living is that it still offers a path upward. A person can start on the frontline and grow into leadership.
Senior Living Is Hard, Not Complicated
Senior living has a habit of making things more complicated than they need to be. More reports. More dashboards. More initiatives. More meetings.
The Frontline Is Not a Cost Center; It’s the Value Proposition
The biggest leadership mistake senior living makes is treating the frontline as the expense instead of the engine that creates the value.
Leadership Changes at Every Level…
Serina Durrah explains how leadership changes as you grow from caregiver to executive.
Balancing People & Results
Serina Durrah shares why relationship-based leadership is not separate from business performance in senior living — it is essential to it.










