The news has not been good of late for Brookdale Senior Living, which has seen its stock value plummet by nearly 75% over a period of two years during which its merger with Emeritus should have seen its value soaring.
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Can negative reviews actually boost sales?
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The massive new Brookdale Senior Living has the potential to do great things for the elders of this country and for the senior living industry.
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It’s been all over the senior living news the last few hours that Brookdale and Emeritus are merging, but what does it mean to the industry?
Read MoreEmeritus splashes into the headlines with more bad news. Agrees to pay a $2.2 million settlement to settle underpayment claims by line staff members.
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When I was asked to write this commentary, I assumed I too would take the familiar position dictated by my “corporate instinct” and rush to the defense of our industry, because one of our own was being attacked. “Let him without sin cast the first stone,” right?
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It is hard to know exactly where to start, so here are my initial random thoughts, bullet point...
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Crazy things are happening at Merrill Gardens: new leadership, sale of more than half their properties . . . what does it mean for them, the industry, their residents and their staff?
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It was painful to read the news reports about the Emeritus guilty verdict. After reading the first article about the case a few weeks ago, I assumed Emeritus was going to get dinged on this one, but it was unclear how bad it would be. I first wrote about it in this article: Case Study – “Suit: Facility let woman ‘waste away’”.
Read MoreUpdated 2-28-13
Suit: Facility let woman ‘waste away’ is the title of a front page article in the Sacramento Bee, my local paper.
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