The words you use influence how people see you and what they decide about you. They also can build or erode a relationship. In senior living, there are certain words that should be assigned to the junk heap.
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The holidays are ripe for traffic-generating promotions that motivate prospective residents to visit your community. Are you prepared?
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Adherence to these three principles will result in successful advertising for your community.
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When considering what makes a strong value proposition, start by recognizing there is a problem with the word “value.” It is one of the most overused terms in advertising. After all, what makes something “a value” is really in the eye of the beholder.
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Do you worry over how much to spend on marketing?
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Despite all the attention given to social media, it is not the magic bullet for communicating with – or marketing to – seniors.
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When combined with Twitter and Instagram, Facebook accounts for 96.4% of social sharing.
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What can you do to improve your odds?
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Aging is not for sissies…
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How do you know when someone is ready for assisted living?
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Create an individualized marketing campaign with these simple steps.
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Senior living communities do not clearly explain why they are different and better than their competitors.
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