The Chief Operating Officer (COO) of a multi-site assisted living community, we’ll call him Tom, shuffles through a thick stack of printed survey results. Morale has been low lately, reflected in below average survey results, which Tom suspects may echo some recent service changes.
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Attracting a younger senior is on the “wish list” of many Senior Living providers. A younger population is advantageous on nearly every metric that impacts a community’s ability to sustainably prosper.
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What if you could actually get good solid data on your site visitors . . . your prospects . . . that would allow you to better understand who they are, what they are interested in and looking for, where they came from and how often they visited?
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Determining the right price to charge for senior living apartments and services has always been part art, part good market research and part “seat-of-the-pants” intuition.
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