So often when someone posts a “How To” article on LinkedIn or Facebook it turns out they are only teasers to get you to purchase some service or product, but they do not contain helpful information. This is fake content marketing and I hate it!
It is worse than a just blatant “Come buy my service or product posting.” Once in while someone posts something that has real information, real value and it gets me excited. A week or so ago Mature Market Experts published This Report on how to be more effective in your direct mail campaigns. This Content Marketing at it’s very best.
My blog post tomorrow will be the beginning of a multi-part series on Content Marketing but in the meantime I highly recommend this article.
Steve Moran
