By Joanne Kaldy

Alliances that multiply strengths, capabilities, and reach are powerful tools in a competitive world. With’s recent acquisition of, senior living communities’ alliances with Caring have just improved.

The SeniorAdvice website includes a comprehensive directory of senior living communities and senior care options (with consumer reviews) and the SeniorScore index – a proprietary tool using local data to grade the senior-friendliness of U.S. cities and areas.

Caring’s acquisition of this resource expands the potential for Caring and its partners — through their enhanced business profiles — to reach more seniors and families researching senior living. When those individuals contact Caring’s senior care referral helpline, senior living community partners will continue to benefit from Caring’s leads as they do now.

Attract and Convert More New Residents

Seniors and their families get help in their search for senior living or in-home care, and at the same time, Caring’s partners expand the reach of their branded business profiles and potentially attract and convert more new residents. This is the very definition of a win-win.

“We’re excited to add to our portfolio of reputable senior care referral services and trustworthy resources for seniors and their loved ones,” said CEO Jim Rosenthal. “We are committed to providing high quality and highly relevant senior care services that make a significant and positive impact — using the latest data and technology, having a highly-skilled team of senior care experts, and strategically acquiring businesses that fit well with our mission.”

Since 2007, has helped millions of family caregivers and seniors overcome many of the challenges of senior care, relieving stress and saving time and money. In addition to providing the highest quality senior care content for caregivers, is home to one of the largest senior living and senior care directories in the United States — with tens of thousands of business profiles, about 250,000 consumer reviews, as well as a toll-free consumer referral helpline.

SeniorAdvice shares’s stellar reputation and has been featured on TV and online as a highly respected resource. Also, like, SeniorAdvice was built by an outstanding team of experts passionate about helping to connect seniors and their families with the best possible senior care services for them.

“Our mission in starting SeniorAdvice was to help families and caregivers have a more transparent and supportive process in searching for senior care,” said Ryan Patterson, founder of “ is an industry leader that has dedicated itself to providing the highest quality customer service and has built one of the largest networks of senior care providers anywhere. Caring’s passion, expertise, and resources will help elevate the experience and increase the options for consumers who use SeniorAdvice.”

In the coming weeks and months, Caring will be working to integrate the directory and reviews into its API and software platforms. In the meantime:

  •’s referral partners can contact [email protected] to update their business profile(s) on any of the websites in Caring’s portfolio. 
  • Caring’s team can also assist non-partner communities with listing updates via [email protected].
  • Contact [email protected] for help with consumer reviews on any of Caring’s sites.

More information is also available on Caring’s blog.