About The Author
Fara Gold McLaughlin
Fara is an internationally recognized Senior Housing sales, marketing, and operations leader advising senior housing operators, investors, and technology companies in the growing global senior services market with her company, Goldmark Management Consulting www.goldmarkseniors.com Fara brings more than three decades of specialty healthcare sales, marketing, and management experience to the dynamic senior housing sector. With a Bachelor of Science and graduate work in Human Development and Family Studies from Texas Christian University, Fara understands the complexity of services needed to care for seniors and their families. Joining Sunrise Senior Living in 2003, Fara grew revenue and market share through coaching and training community sales teams in effective lead management, as well as, creating referral partnerships. As a Division Vice President of Sales and Marketing for Brookdale Senior Living from 2007 through 2010, Fara integrated three divergent operating groups, including Alterra and American Retirement Communities under the Brookdale brand; serving more than 10,000 residents in 72 communities. Fara went on to work with the Greystone Communities to lead the Assisted Living, Memory Care, and Skilled Nursing pre-sales and fastest fill of Aberdeen Heights CCRC in 2012, turn around occupancy in Seattle for Skyline at First Hill, and open Greenfields of Geneva. With an established network of over 5500 senior living company relationships; Fara actively recruits and refers senior housing talent for leadership positions. In 2015, Fara helped launch the SRI (Stanford Research Institute) Fellow, Blue Willow Systems, and revolutionary resident safety Technology Company with real-time location, personal wander management, automatic fall detection, and predictive analytics. Fara continues to serve Blue Willow Systems on their Advisory Board. Fara supported the sale and acquisition of Blue Willow Systems to the international technology company, Philips in 2018. As a fifth generation Texan, Fara brings her pioneer spirit to finding new approaches to helping senior housing owners attract new residents to their communities. Fara lives with her husband, Donald, a retired engineer in an active 55+ adult community in the Dallas/Fort Worth area, near her family home and own actively aging Mother. She loves to travel and learn about how science and technology improves our human experience. Fara can be reached at [email protected] or 503-877-8280.
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