How much do you know about the people searching online for senior care and senior housing?
How much do you know about the people searching online for senior care and senior housing?
Nowadays, Boomers search for everything online, including care resources for their aging parents and, increasingly, for themselves as well. What words do they use when searching for local senior living communities or home care agencies? Which search results compel their clicks? How can your business get noticed and attract the right prospects, especially if you don’t have a large advertising budget for search engine marketing (SEM)?
By far, the number one search engine in the world is Google — with 1.1 billion users per month (33% of those searchers in the United States) and an estimated 40,000 search queries processed per second. Given this incredible reach and usage, Google has deep insights into who and where your potential customers are, what they’re looking for online, and how they navigate the search results they find. And they’ve agreed to share some of those insights through Caring.com’s award-winning Digital Marketing Academy next week.
THE WEBINAR HAS COME AND GONE. WHILE THIS PARTICULARLY LEARNING EXPERIENCE WILL NOT BE MADE AVAILABLE AS AN ARCHIVE YOU CAN SEE SOME OF HER DATA IN A SENIOR HOUSING FORUM ARTICLE TITLED GOOGLE SAYS . . . .
“Senior Care Searchers: What Google Knows About Your Market” is the webcast happening on Thursday, May 21st at 2pm Eastern time (11am Pacific time). Caring.com is a Senior Housing Forum partner, and their Digital Marketing Academy sessions have become quite popular with hundreds of registrants and participants, but space is limited. Register now.
The featured speaker is Cathy Smith, Google’s Head of Industry and their market manager for senior care. She’s been at Google for over ten years, and this will be the first time she’s sharing this latest research at a senior housing industry event. Caring.com is not able to record the session, nor to send out slides afterward, so be sure to make time on your calendar to join this session live.
