It is possible to reach and maintain 100% occupancy – Part 1

By Amira T. Fahoum

Is it possible to hit and maintain 100% occupancy?

This is a question that is frequently asked and many in our industry have offered answers.  There are two answers you hear frequently:

  • It is impossible/unrealistic in the current marketplace.
  • That some marketing organization has an easy magic cure-all available to you . . .  for a price.
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