In this episode of Foresight Radio, Steve Moran sits down with Russell Rush, the managing director of R3R1 Consulting Group. Russell is an expert in senior living sales, lease-ups, and occupancy turnarounds. He shares his unique and highly effective sales approach, which focuses on storytelling and building deep personal connections with prospective residents.
They cover:
  • The Power of Storytelling in Sales
  • A Different Approach to Senior Living Sales
  • Socialization is the Key to Resident Well-being
  • Building a Story Bank
  • Storytelling Tactics That Work
Russell shares incredible success stories, a 70% conversion rate strategy, and the art of using storytelling to break down fear and inspire hope.