Category: Sales & Marketing
Sales & Marketing
PopularReferral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
When Senior Living Looks Like This, We Win!
We need more data, more research like this. It helps us tell our story better and helps us figure out how to serve the older population in this country.
Read MoreWhat Can Communities Learn From Breakfast Cereal?
Like Kellogg’s, we must take a different approach to the senior living consumer. We must persuade them that our communities are the best solution.
Read MoreThese Are My Peeps
Because the ultimate goal is to tell the story of how great senior living is … and we do believe this right?
Read More5 Ways to Ditch That 1% Conversion for a 16% Conversion
Scott created ConversionFormula out of a need for funnels full of quality prospects. Here are a few takeaways from Scott to think about …
Read MoreHow to Show You Don’t Care
Clicking reply to a no-reply eblast shows interest that will be lost forever. That’s true for all businesses but especially for senior living.
Read MoreSenior Living Needs an Army of Virtual Influencers … or at Least One
The cost of doing this would not be nothing, but it would be lower than hiring some big name celebrity and would be much more sustainable.
Read MoreThe Urgent Need to Control the Narrative
If we tell stories about how we are, in fact, transforming the lives of residents and their families, life for senior living will get much much better!
Read MoreWe Are Talking About the Wrong Thing
Boomers have a pretty good idea of what they don’t want, and that is senior living as it exists today. But even that is not quite right.
Read MoreEverything’s a Crisis
Crisis communications can stop negativity in its tracks … and sometimes spin the momentum around to positivity by drawing people to your side!
Read MoreThe Kind of Senior Living Community I Want to Live In
It is not uncommon for me to receive a promotional email with a video testimonial from residents. In theory this is a great idea …
Read MoreA Profoundly Unsettling Senior Living Community Tour
And yet, I think there is a lesson here, and that is that everyone who shows up in any community needs to be treated as if they are still relevant …
Read MoreRevealed: The Secret Sauce Behind More Sales
You need to pay attention to the smiles and attitudes of your team members because they have a huge impact on your occupancy.
Read MoreYou Are Managing Your Reviews All Wrong
The world is not what it once was. We have this powerful opportunity to transform the world of senior living doing it differently.
Read MoreThe Wrong Way
Perhaps what gets missed is that there are real people who are writing bad reviews, people who feel like they did not get what they expected.
Read MoreIf Something Is Worthwhile, It Sells Itself
When was the last time you met a salesperson who was genuinely interested in what was best for you? Salespeople get paid for sales.
Read MoreIf You Use Landing Pages … and Who Doesn’t?
No one has ever figured out how to build the perfect landing page that converts every time … until now!
Read MoreGet Into the Head of …
There are older people who believe things that make them see senior living in a bad light, but would in fact benefit from senior living.
Read MoreI Want to Move Into a Place Like That
There are so many amazing stories to tell, and when you get your storytelling right, people will be lining up to move into your community.
Read MoreI Want a Job Like This
We have to create a work environment where the day-to-day feels like something special. This is a great example of that kind of storytelling.
Read MoreFree Advertising
This is a huge opportunity that costs you nothing but some time and commitment. Most of you are not using it at all or aggressively enough.
Read MoreHow Can We Do Something Like This?
I came across this powerful Instagram post and immediately wondered how we might learn from it to make senior living better.
Read MoreOur Messed Up Belief, Part 2: A New Way of Messaging Senior Living
Today, the predominant belief is that when you are getting on in years and out of options you should move into senior living.
Read More22 Ideas to Fill Your Senior Living Community, From the Savannah Bananas
I have a dream that your community will have so many people wanting to move in that you too will have to use a lottery system.
Read MoreDon’t Do This Dumb Thing on LinkedIn
I suspect it costs this person many opportunities and — worse, it starts the conversation on the wrong foot. Learn more with this article!
Read MoreSenior Living Needs to Recruit Minority Elders
We cannot solve everything regarding making our communities diverse, but it’s high time we innovate and stop doing things the same way.
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